Thursday, December 9, 2010

Does Your Business Have the Blues?

It's been a tough few years for businesses.  But color master, Pantone, has just the thing (or shade) to turn things around.  They announced this week that their color of the year for 2011 is an intense pink they call "honeysuckle" (or to be more exact Pantone 18-2120 TCX).

The color is intended to help sell products and evokes a much needed sense of optimism.  “In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” Leatrice Eiseman, executive director of the Pantone Color Institute said in a press release.

So, how can your business incoporate this bright hue into your daily interactions?

How's my logo working in the optimistic shade?

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