I guess the question that remains is: what makes a company great? Is sticking to your core equity a statement of a strong company or rather is the ability to evolve over time more the test?
Thursday, January 6, 2011
Taking the Coffee out of Starbucks?
I literally just finished reading "Pour Your Heart Into It: How Starbucks Built A Company One Cup at a Time," by Howard Schultz. So, I was surprised to see them take the "coffee" out of their logo. After all their mission statement - as published in the book - is to "establish Starbucks as the premier provider of the finest coffee in the word."
I guess the question that remains is: what makes a company great? Is sticking to your core equity a statement of a strong company or rather is the ability to evolve over time more the test?
I guess the question that remains is: what makes a company great? Is sticking to your core equity a statement of a strong company or rather is the ability to evolve over time more the test?
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