Sometimes companies just hit the nail on the head with their marketing. I pay extra close attention to the insurance industry and I've come to adore "Mayhem."
The campaign is relatable. We've all been there - cursing the teenager with the cell phone, cursing our GPS for taking us on unforgiving routes or cursing the tough winter building on our roof - so we smile and nod our heads knowingly.
What Allstate has done even better is merge their campaigns to create an answer to the Mayhem by maintaining their relationship with Dennis Haysbert - the ever soothing voice that reminds us that we are in "good hands."
