The best ad from the Superbowl was great because it wasn't an ad at all. Today's marketing is about interacting with consumers and this "ad" did just that - while utilizing traditional media. The ad spoke to the emotion in all of us. The ad assured us that we can come back from the tough few years that we, as a nation, have experienced. Chrysler spoke to us honestly and with pride. They used a "tough town" to represent a "tough nation."
